Happened upon an article in which I was quoted several years ago. Very interesting.
It’s about the “SoWa” District in Boston. This is the area in the South End South of Washington Street; it includes Peters Park and the lofts on Harrison Ave and further south on Albany Street.
It was about five years ago that one of the major landlords in the neighborhood decided he could improve the appeal of this area by rebranding it as “SoWa”. There was push-back from some people who found the idea to be a bit annoying but mostly it was seen as a wise decision. And, it was. The neighborhood has grown immensely during the past several years and is quite popular with homeowners and business owners. Restaurants, galleries, and markets fill the storefronts.
I was interviewed by the Financial Times for my thoughts on the subject.
Savvy Bostonians in search of a home have started to look even further afield. Their latest focus is SoWa – the series of parallel streets “south of Washington”, including Washington Street itself as well as Harrison Avenue and Albany Street.
John Keith, an independent real estate broker who has worked in the South End for six years, agrees. “It’s becoming a neighbourhood where you can get out of work on Friday and stay there all weekend long – go out for drinks with colleagues, meet up with friends for dinner and do your Saturday shopping.”
The push south out of the city centre has been helped by Boston’s strict regulations on building height, he adds. “There’s a lot of pressure to build out, not up,” he says. “SoWa benefits from that because it’s basically an extension of the South End.”
The streets are wide down there and the buildings industrial-looking, so if you want “quaint”, this isn’t the area for you. For those of us who love “urban”, it is.
Prices for condos down there tend to trend with the overall market; you’re not getting a discount on purchases because of their continued appeal. Plus, many of them are larger in square footage so expect to spend $500,000 or more for a one-bedroom.
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