NYC apartment building gets creative: includes safes & drug cabinets

Whoa. This would be the perfect fit for Beacon Hill, don’t you think?

A New York City apartment complex has come up some creative marketing to sell its units, which start at $1,950 for a studio and $3,590 for a two-bedroom.

According to the New York Times:

Douglaston Development recently began leasing apartments at Ohm, a 288-unit tower at 312 11th Avenue and 30th Street, just north of the heart of West Chelsea’s nightlife. In a marketing approach called “untested” by other property marketers, Douglaston is using the area’s nightclubs as inspiration for building amenities.

The common room includes a soundstage where bands from the nearby Knitting Factory Entertainment complex will perform, two nights per month.

Other nights, Douglaston plans to have a D.J. spinning tunes or hosting karaoke, or even open mic performances for residents. Equipped with two huge video screens, the lobby may also be used for televised sporting events.

And, in addition to the “traditional” amenities such as gym and common room, there is a safe in each apartment.

“You may trust your friends and roommates, but you don’t have to,” said Jeffrey E. Levine, the chairman of Douglaston Development and its construction arm, Levine Builders. “And every medicine cabinet has a keyed lockbox for pharmaceuticals. Viagra, Vioxx, Vicodin — nobody needs to know but you.”

They should pre-stock the medicine cabinets with Advil for the morning afters and Ambien to quiet down annoyed neighbors.

Photo courtesy the developer

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